Development

Talent that Stays: Why Career Visibility and Growth Paths Matter More Than Ever

June 30, 2025
7 Mins

Discover how career visibility and structured growth paths help companies boost retention, engagement, and upskilling—using OSS's success with JobKred’s skills assessment platform as a real-world example.

In today’s volatile job market, where skill requirements evolve rapidly and employee expectations shift just as fast, talent retention is no longer just about compensation or perks. It's about clarity. More specifically, it's about career visibility—employees knowing where they stand, what they need to grow, and where they can go next.

A lack of this visibility creates frustration, stunts motivation, and ultimately drives attrition. In contrast, companies that provide transparent, personalized growth paths foster deeper engagement and higher retention. One company that exemplifies this shift is Oilfield Services & Supplies Pte Ltd (OSS), a forward-thinking industrial manufacturer that reshaped its workforce strategy through JobKred’s skills assessment platform.

Let’s explore how OSS's approach holds valuable lessons for every business looking to future-proof their workforce.

The Hidden Cost of Invisible Careers

For decades, many organizations managed talent with a one-size-fits-all model. Employees were hired into roles, assessed via annual reviews, and offered learning opportunities often disconnected from their actual responsibilities. But as work became more dynamic and global, cracks started to show.

Employees began asking:

  • What’s next for me here?

  • Which skills do I need to advance?

  • Am I being trained for tomorrow’s job—or yesterday’s?

When answers are unclear, employees look elsewhere. According to recent studies, lack of career progression is among the top three reasons employees leave their jobs—especially in mid-career stages. In contrast, when people see a future in the organization, they're far more likely to invest their time and energy.

OSS: A Case Study in Career Visibility-Driven Retention

OSS is a Singapore-based manufacturer supporting the oil and gas industry, with 250 employees across six countries. Like many global manufacturers, OSS faced challenges:

  • Skills data was siloed across spreadsheets.

  • Job titles and expectations varied by country.

  • HR struggled to track certifications, plan training, and meet SkillsFuture compliance in Singapore.

  • Employees had little clarity on growth paths.

Recognizing the risk of stagnation—and potential turnover—OSS turned to JobKred.

What Changed?

By implementing JobKred’s skills assessment platform and integrating the SkillsFuture Skills Profiler, OSS launched a six-week initiative that delivered high-impact results:

  • Mapped 57 job profiles across operations, engineering, and office functions
  • Assessed 89 employees, each receiving personalized learning pathways
  • Launched analytics dashboards to track real-time skill gaps and development areas
  • Digitized credentials tracking, improving compliance and alerting HR to expiring certifications

The Results

  • Optimized L&D Spend: OSS eliminated redundant training, directing budget to the skills that truly mattered.
  • Stronger Engagement: Employees eagerly began their learning journeys, thanks to clear, relevant development plans.
  • Improved Internal Mobility: With job role clarity and mapped career paths, more employees saw—and pursued—growth opportunities within OSS.
  • Enhanced Retention: Career visibility inspired loyalty. Employees felt seen, valued, and guided.

Building Career Visibility in Your Organization

If OSS could implement these changes in six weeks, any organization can begin the journey. Here’s what it takes:

1. Create a Common Skills Framework

Use tools like a national or industry skills framework to map existing roles and expectations clearly.

2. Assess and Benchmark

Offer employees easy-to-complete skills assessments that show current proficiencies and identify gaps.

3. Provide Personalized Learning Paths

Generic training won’t cut it. Tailor learning to each employee’s role and growth goals using platforms that recommend specific courses or certifications.

4. Show the Road Ahead

Build career pathways that employees can visualize—from their current role to the next and beyond. Tools like a talent marketplace platform make this process interactive and data-driven.

5. Close the Loop with Recognition and Mobility

Track certifications, celebrate growth, and consider internal hiring before seeking external candidates. Nothing builds loyalty like internal promotion.

Why It Matters Now More Than Ever

In an era where job-hopping is the norm and skills become obsolete in less than five years, retention is no longer a passive metric—it's a strategic advantage. Career visibility isn't just a “nice-to-have.” It’s a must-have for modern workforce strategy.

Companies that prioritize growth pathways not only retain top talent, but also create a learning culture where people thrive, develop, and future-proof their careers.

Final Thoughts: Retention Starts with Clarity

If you're still relying on outdated org charts and generic training programs, you’re not just behind—you’re bleeding talent.

The good news? You don’t need to reinvent your entire system overnight. Start small, as OSS did. Audit your job roles. Identify the gaps. Give your employees a map—and the tools to walk it.

The result? Talent that doesn’t just arrive. Talent that stays.

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